Part 1

If you didn’t care what happened to me,
And I didn’t care for you,
We would zig zag our way through the boredom and pain
Occasionally glancing up through the rain.
Wondering which of the buggars to blame
And watching for pigs on the wing.

Part 2

You know that I care what happens to you,
And I know that you care for me, too.
So I don’t feel alone,
Or the weight of the stone,
Now that I’ve found somewhere safe
To bury my bone.
And any fool knows a dog needs a home,
A shelter from pigs on the wing.

This one Bergey and I made together:

Ramin Bahrani-written-directed-and-edited, Werner Herzog-narrated and original soundtrack by Kjartan Sveinsson of Sigur Rós?

Who is Neil Postman?

Wanna watch more? I sure did. Click here.

If you wanted to be a doctor or a lawyer or a feature film I could tell you the steps to take to do that, but every working documentary filmmaker I know has gotten there through their own unique path. There is no career path.

Sure, in the end it’s just another commercial. Using this format, however, Stella Artois gives us a glimpse of more than a 30-second spot devoid of any intellectual calories whatsoever.

Have 12 minutes to spare to watch this beautifully shot documentary?

Some think content will keep getting longer and longer until movies are 3 and 4 hours long. That’s fine. OK with us. We also like the idea of not spending 3 or 4 hours to get something out of it.

Like music, there is a time and place for a long song and a short one. We like them both. We do listen to waaay more short songs than long ones, though. This is the reason we love still images more than films. If our house was on fire and we had to save still images or films, we would have to save the stills. We know. Sounds surprising! We work in motion but, like most of our favorite filmmakers, we think in stills. Moments. In a moment, a still image can change our lives. Films take a little longer.

Which is one reason we created and curate 10secondfilms.org. In 10 moments, a film can pack quite a wallop. Some maybe not so much, but are still worthy as friendly exercises in media literacy.

Howard Rheingold called this site “genius, funny, and yes, friendly expression of participation media literacy” via his Twitter account.

Gever Tulley also commented on it using the most appropriate phrase ever: “oddly compelling” – also via Twitter.

Compliments coming from fellas like these make us feel pretty darn swell, to say the least. Thank you, Gever and Howard. You both have our most humble admiration and deepest respect.

This is all just to say that we believe the experience of producing media should be a friendly one for all ages, especially as technology can still be an obstacle to the creative process for many of us. As an exercise in media and visual literacies, the 10-second format is vital. It minimizes the need for complex tools. These moments as movies are gratifying and occasionally inspire larger, more ambitious projects.

Make a 10 second film with any device that captures motion pictures.

No editing — One take — 10 seconds maximum length — Sound is optional.

Have a 10 second film you like?

We’d love to hear about it and perhaps even feature it on the site – click here to tell us more.

Meanwhile, thanks for reading and — keep playing.

From Wikipedia:

Neil Postman (March 8, 1931 – October 5, 2003) was an American author, media theorist and cultural critic, who is best known by the general public for his 1985 book about television, Amusing Ourselves to Death. For more than forty years, he was associated with New York University. Postman was a humanist, who believed that “new technology can never substitute for human values.”

What was he like? You can get an idea from this brief interview

Mr. Postman worked closely with Marshall McLuhan

In 1977, Marshall McLuhan defined media ecology as:

…means arranging various media to help each other so they won’t cancel each other out, to buttress one medium with another. You might say, for example, that radio is a bigger help to literacy than television, but television might be a very wonderful aid to teaching languages. And so you can do some things on some media that you cannot do on others. And, therefore, if you watch the whole field, you can prevent this waste that comes by one canceling the other out.

Inspired by McLuhan, Neil Postman founded the Program in Media Ecology at New York University in 1971. He described it as:

Media ecology looks into the matter of how media of communication affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival. The word ecology implies the study of environments: their structure, content, and impact on people.